Adobe's Extensible Metadata Platform (XMP) is a labeling technology that allows users to embed information about a file, known as metadata, into the file itself. Ideum worked closely with Adobe Systems to develop a simple, animated Flash-based tutorial explaining the benefits of XMP Metadata to creative professionals.

XMP is a feature found in Adobe's well-known Creative Suite. Ideum worked closely with the team at Adobe to fully understand all of the important aspects of XMP metadata. The tutorial is based on a white paper Adobe XMP for Creative Professionals authored by Ideum and Adobe in early 2004.