HamsterTours is a play site that compliments the book, Ten Minutes to Bedtime by Caldecott award-winning children's author Peggy Rathmann. The site is simple yet engaging, well-suited for the youngest Web visitors.

Ideum worked with Peggy Rathmann to devise the content for the site and animated her wonderful illustrations. A combination of hands-on and web-based activities provide hours of fun for kids and families. The site, originally developed in 1998, has had hundreds-of-thousands of visitors, and it continues to receive over 25,000 per-month. Its simple technical approach (mostly) HTML and graphics-make the majority of the site's materials easily accessible.